Petra Townsend

Popstars Founder & Senior Advisor

Petra is a dynamic People Ops leader with nearly two decades of experience in high growth businesses. A passionate builder and visionary, she has assembled, scaled and led high-functioning teams across industries and the world.

Petra is a certified Professional in Human Resources and has trained with top leadership and communication coaches. Her approach is infused with levity, candor, curiosity, a willingness to learn, and an appreciation for the power of collaboration. She held senior leadership positions at forward-thinking and successful companies, including lululemon athletica, ClassPass, and Step. 

She has continually sought opportunities to join organizations early and establish foundational processes, systems, and philosophies that scale.

Petra Townsend Senior Advisor

Kind words

Kirupa Pushparaj - Chief Legal Officer @ Step

“Petra is the best People Ops leader I’ve ever worked with. She brings valuable experience from startups and big companies, she understands scale and her expertise is incredibly well-rounded. Petra is a true partner and has meaningful lasting relationships with leaders and employees, these connections pave the way for effective solutions. The programs, policies, technology, and tools she has implemented have elevated the company.”

Rochelle Williams Brann - Senior Director of Employee Experience @ Vimeo

“Having had the privilege of working closely with Petra for years, I've witnessed firsthand the magic that is her approach to People Ops leadership. Her unparalleled ability to build trust, paired with a smart and purposeful style, has been instrumental in navigating the many stages of startup maturity. With her infectious optimism and unwavering commitment to collaboration and execution, she's an invaluable multiplier for any company seeking not just an advisor, but a true partner in growth.”